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Written by Jim OConnell
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Thursday, 22 September 2011 15:44 |
The media landscape has changed, bringing with it a new perspective and more advantages for small to medium businesses.
What it means for You
Traditionally, when a business wanted to reach potential customers, the owner would go to the media outlets: newspapers, radio, television. Each is made up of a large body of subscribers, listeners and viewers owned by separate media companies. It's an outside-in approach. You rent daily space on their network with the intent to reach a small percentage of a larger audience that is your market. Your ad is created by their art department, and then you pay a premium to run the ad per day. The ad is viewed by the audience as an interruption or distraction to their main purpose, which is to deliver news or entertainment. It's cost prohibitive for a small business to do enough advertising to make a campaign effective. Even at best, it's difficult to sustain.
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Written by Jim OConnell
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Wednesday, 21 September 2011 18:13 |
We often hear from business owners that they don't want to spam their customers. We couldn't agree more. That's why we only develop opt-in email lists that are made up of individuals who choose to be part of it. If they request to receive your emails, they want to hear from you...unlike traditional media where a commercial is seen as an intrusion. That's why we focus on creating content that is well received.
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Written by Jim OConnell
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Saturday, 17 September 2011 19:40 |
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"A well-executed website, like a quality television program or film, is a combination of content and delivery." David Meerman Scott, author of New Rules of Marketing and PR. What Scott says is true. Think of your web site as a representation of your storefront or office. Imagine if you never added to your inventory, rearranged the merchandise, or upgraded your services. People would soon stop dropping by. A stale website can become a liability. Instead, view your online marketing - website, e-mail newsletter, and social media - as a way to showcase your business and services. |
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Written by Jim OConnell
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Saturday, 17 September 2011 19:01 |
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If the game of marketing is a tennis match, think of Facebook and the Web as your two best players. In a doubles match, they're the dream team, serving content out to your customers as they hit right back with feedback and business. Structuring your website and Facebook fan page to work together is the golden ticket to accomplishing your online marketing goals. Just as your website should be designed to reflect you and your business, all aspects of your Facebook fan page should be designed to meet your marketing strategies. How does one do this? Garrett Moon, founder of Today Made- an online marketing resource, offers a "How To" on making your website and Facebook work as a team to achieve "marketing brilliance." Here are a few of his tips. |
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Written by Jim O'Connell
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Saturday, 17 September 2011 17:19 |
I bet you'd make a lot of money. Each time a Bob wrote his name, you'd get a check in the mail. Even when a Bob signed his checks, you'd make money. But if you think about it, bob is a brand identity. When you think of a Bob, what do you think of? Most likely, you imagine an average Joe. An everyday man. But then if you think of a specific Bob you know, the name Bob takes on a different meaning. Ever notice that? You can use the same name while addressing different people, but the name takes on a different meaning when you think of the specific person.
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