| Dynamic Duo: Facebook + Web site |
| Written by Jim OConnell |
| Saturday, 17 September 2011 19:01 |
If the game of marketing is a tennis match, think of Facebook and the Web as your two best players. In a doubles match, they're the dream team, serving content out to your customers as they hit right back with feedback and business. Structuring your website and Facebook fan page to work together is the golden ticket to accomplishing your online marketing goals. Just as your website should be designed to reflect you and your business, all aspects of your Facebook fan page should be designed to meet your marketing strategies. How does one do this? Garrett Moon, founder of Today Made- an online marketing resource, offers a "How To" on making your website and Facebook work as a team to achieve "marketing brilliance." Here are a few of his tips.
The Facebook BadgeThe Facebook Badge brings your Facebook fan page directly to your website, allowing visitors to scroll up and down the page, reading comments, statuses, and viewing pictures. Customers can become a fan directly from your site. The badge can be designed and shaped specifically to fit into your website's design.
Use Their StrengthsKnowing what each media outlet is best at is important. For example, the Facebook fan page has more features that allow customers to comment, add feedback, and post requests. On the other hand, the website allows you to post a larger amount of content at one time. You can direct visitors to respond to large amounts of content on your fan page and use just parts of information on the fan page and direct them to the website.
LinkingPost event details as a status on your Facebook fan page, then add a link to the Event Section of your website.
The Email Sign UpGive your Facebook fans incentive to visit your website and join your email list by posting a status with a link to sign up. This is a no-hassle way for your customers to earn rewards and for you to build up your email list.
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