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Written by Jim OConnell
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Saturday, 17 September 2011 19:40 |
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"A well-executed website, like a quality television program or film, is a combination of content and delivery." David Meerman Scott, author of New Rules of Marketing and PR. What Scott says is true. Think of your web site as a representation of your storefront or office. Imagine if you never added to your inventory, rearranged the merchandise, or upgraded your services. People would soon stop dropping by. A stale website can become a liability. Instead, view your online marketing - website, e-mail newsletter, and social media - as a way to showcase your business and services. |
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