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FAQ - Facebook

“I don't go on Facebook. Who cares about someone sharing what they had for breakfast?”

The truth is: people do share information about their breakfast on Facebook. However, they also share all kinds of information -- such as the businesses they patronize and the products and services they like.

Facebook is a communications tool just like the telephone. I'm sure when the telephone was first invented you heard a similar conversation. It might have gone something like this, "Hey Bob, you should get a telephone for your business." Bob: "Nah, who needs that, I heard it’s just a lot of people yammering about a whole lotta’ nothin.”

Like Facebook, people use the telephone to do a whole lot of yammering about nothin’. However, they're also yammering about a whole lot of something. And that something is something you don’t want to miss out on. Not participating in a new form of communication where everyone is gathering because of certain types of communication is similar to throwing the baby out with the bathwater.

You may not be on Facebook, but your customers are. And your competitors are. From our experience, most business owners have no time in their day for Facebook. They are busy running their business.

The key to using Facebook for business owners is to maximize the benefit and minimize the distraction. Determine the content you want to share, then delegate it to an employee or outsource it in the same way you would with traditional advertising.