BlogSection

Building Your E-Mail List: Quality vs. Quantity

Building a high quality email list takes persistence and focused attention, but is one of the best investments of time you will make for your business. A quality subscriber is one who will likely use your services, buy your product, tell a friend, and increase your revenue. Don’t be fooled by a big list of subscribers - quantity is nice, of course - but it’s the ones on the list who will actually engage with your business by buying or recommending your products or services who really matter.  

From offering incentives, holding contests, and introducing a members only loyalty program, here are some tips on how to increase your subscribers in both categories of quality and quantity.

10 Tips for Building a Revenue Generating Mailing List for Email Marketing