We begin by designing a strong brand for your business with a consistent logo, website, mobile web design, email marketing template, and social media structure. In this stage, we’ll also set up your SEO (search engine optimization) and directory listings.
Web Design
We build dynamic websites that are responsive across computer, tablet, and mobile devices. Our content managed websites can be updated easily & often with blogging and a wide variety of other capabilities. We also offer ECommerce websites.
Email Marketing
Email marketing is still one of the most effective ways to market your business. Spam email promotions are not welcome. We'll help develop a non-spam opt-in email list of your customers who want to receive your email promotions and newsletters.
Social Media
The best way to get business is word of mouth. Social media is a “world” of mouth. It's where the conversations are happening. Whether you use it personally or not, we’re sure your customers do.
Branding & Print Design
We can design strong logos that represent the core personality and goals of your business to coordinate across all the platforms of your business - on your site, at your physical location, and in print advertising. We can also design postcards, business cards, brochures, signs, and more.
Video
Video is quickly becoming one of the most popular ways to share information online. We can develop and produce videos and animations that highlight your business in a unique way. You can then share the video via your website, email, and social media.
SEO
Search engine optimization (SEO) is the process of making your website appear as high as possible on a search engines. We will build or repair your site’s searchability with SEO techniques that we’re constantly updating and improving.
After creating your website design, email marketing templates, and Facebook setup, you can use it to connect. Any network is only as strong as the members it connects. Encourage customers to join your network by giving them incentive to do so. Givers get. Offer a special discount or giveaway in exchange for joining.
Once you begin connecting your customer base, you need to communicate across your networks. We’ll help you design & promote specials, sales, campaigns and announcements, as well as share information on your website that builds relationships with customers.
Each part of your network- website, email marketing, social media, print, and SEO- has its own strengths. By coordinating your message across all your platforms, you get the most impact for your budget.
We want to keep your marketing strategy alive, and for that, consistency is key. We'll schedule a meeting (whether in person or by phone) weekly to develop and fine tune your marketing plans. This way, we can communicate a consistent message to your customers.
It is said that you can't improve what you don't measure. Online marketing offers a lot of ways to measure to see if your time and money investments are giving you a return. Website, email marketing, SEO, and social media analytics give you insights into what content your customers and potential customers are most attracted to.
Once you collect the data from your website, Facebook, and email analytics, the next step is to interpret and learn from past performance. Continue to do what is working and discontinue what is not. We’ll meet with you regularly to analyze your data and revise and optimize your ongoing marketing strategy.
