Our Services

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Ready to take the next step? Send your contact info to Resource Media and a respresentative will follow up with you to find out how we can help you harness new media tools for your business.
 

 

The media landscape has changed, bringing with it a new perspective and advantages for small business.
Traditional Media
     Traditionally, when a small business wanted to reach potential customers, the owner would go to the media outlets: newspapers, radio, television. Each is made up of a large body of subscribers, listeners and viewers owned by separate media companies. It's an outside-in approach.  You rent daily space on their network with the intent to reach a small percentage of a larger audience that is your market. Your ad is created by their art department, and then you pay a premium to run the ad per day. The ad is viewed by the audience as an interruption or distraction to their main purpose, which is to deliver news or entertainment. It's cost prohibitive for a small business to do enough advertising to make a campaign effective. Even at best, it's difficult to sustain.



New Media
     The shift in thinking is to develop your marketing plan based on an inside-out approach. This is done by utilizing the best and most effective form of marketing available:  word of mouth.  The concept is to develop your network of followers from those who already know you or your products.  Who else is more qualified or more effective at helping you build a following?  The beauty of doing it online is that it is faster and now easier than ever.
      It is a well known fact that the best place to grow new business is through your existing customer base. It's easier to sell to existing customers than to acquire new ones.
      At Resource Media, we help you create and grow YOUR Network. A network that you own, not rent. A network that is made up of current customers and those who have expressed an interest in your products or services. Once the network is created, you can invest the dividend originally set aside for media placement and transfer it to a long-term, high-yield asset:  content. As you add content, instead of it expiring on the same day, it stays on your network where it can be searched and viewed indefinitely. Each time it is viewed, you receive a return on your initial investment. In addition, you're regularly adding new content, creating and building an asset versus paying out on an expense.
    Imagine if you could gather all of your customers into an auditorium each day. You would come to the microphone and let them know your daily specials, give them tips on how to use your product or service, perhaps offer them something special. Then you would have a question and answer session. This is what you're doing virtually through the new media. Initially, your auditorium may have a hundred people. But as you grow your network, the seats in your auditorium keep filling up.
     It's not to say that traditional advertising doesn't have its place. For the times when it does make sense to advertise in traditional meda, you can maximize that advertising by directing our audience to YOUR online network, capturing additional members for tomorrow's announcement from the auditorium stage!

Next | How To Create YOUR Network >

1) STRUCTURE: Web Site | Email Newlsetter | Social Media
2) CONTENT
3) MEMBERS

The first step is to develop your web site. This is your home base. This is where you can to go into detail about your business and create on-going communication with your customers.  Here you can add a variety of features such as your latest news, an event calendar, photo sgalleries, advice and tips, specials, a shopping cart, and so on. We do this by developing a Dynamic Content Management Site. 

To understand the benefits of a Content Management Site, you need to understand how it compares with a static site.

Typically, when most businesses set out to develop their web site, they developed a static site.  A static site is basically an online brochure meaning that after the site is created, it changes very little. The site is used to make an initial impression. A customer comes to the site once and then there is little need to return.

Although any web presence can be good, today's savvy consumer has come to expect more.  If you visited a store on several occasions spread over a reasonable period of time and saw the same exact inventory on each visit, how many times would you return before you just stopped going there? 

Static Vs. Dynamic
     The web sites of yore were built in single pages and required a knowledge of web programming to make updates. Both structure and content are managed by the web programmer.
     A dynamic web site is based on a database. After the site structure is created, content can be updated by people with only a basic knowledge of computers. Structure is separated from content, so that structure is handled by the web programmer and content is managed by the person most knowledgable about the content. Dynamic websites are often referred to as built using a  Content Management System.

Joomla
   Resource Media builds our sites using an open source content management system called Joomla.  It is one of the most popular platforms for web development world wide. In addition to a base joomla web site,  there are a myriad of extensions available from galleries and calendars to e-commerce solutions.  These are created by third-party developers for Joomla and they enable web developers to create custom solutions for any business.  
 
Training & Support
     After your site is created, we offer optional training so that you can make updates to your site. Our goal is not just to deliver a finished web site, but to make sure that you're able to use and sustain your site to connect with your customer base.  If you choose to let us handle the updates, that's possible, too. 

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