As a famous philosopher once said, ”do or do not, there is no try."

Just like anything in life, that which is worth doing, is worth doing well. So it is with online marketing. What we find is many times business owners will start down a path to build their plan and they’re initially excited about the possibilities, but the day to day of running a business inevitably brings with it set backs and interruptions that cause their marketing to get off track.

It follows the same principles as staying on a fitness program or diet. Consistency is what will build your online marketing. By communicating regularly, you will steadily grow fans, grow email addresses and site visitors, and ultimately grow sales.

When the communication drops off, so does the attention on your business. That's why we work with you to develop the habits needed to keep your online marketing moving forward.

To that end we can work with you one of three ways. You do it, we share, or we do it. With option one, once we set you up, we can train you on how to use each of these tools so you or your staff can do all of the work. The second option is we share it, which means there might be peaks and valleys in your schedule. So when you're not available you can always use us as a backup. Your customer base will see a consistent message, even though the work may switch from you to us. The third option is we do the work for you. We have clients across that spectrum.

We have clients that once we set up their structure, they're were off and running creating their own content needing little assistance from us. On the other hand we have a mechanic that we work with that says, ”hey I fix cars, you guys do what you do" and he's happy to have us help him out in that regard.

In conclusion it's important to commit to your plan to ultimately get the results and return you're looking for. You'll get out, what you put in.

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That concludes the Fifth C, Commit, in the 7 part series - Raise sales through the 7c's: How to build an effective Online Marketing Program