Brand Identity - What If You Trademarked the Name Bob®?

      I bet you'd make a lot of money. Each time a Bob wrote his name, you'd get a check in the mail. Even when a Bob signed his checks, you'd make money. But if you think about it, bob is a brand identity. When you think of a Bob, what do you think of? Most likely, you imagine an average Joe. An everyday man. But then if you think of a specific Bob you know, the name Bob takes on a different meaning. Ever notice that? You can use the same name while addressing different people, but the name takes on a different meaning when you think of the specific person.

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