Creating Great Content - Do What Comes Naturally

Anyone that has started a business, by default, is an expert in his or her chosen profession. In addition, most business owners are in a specific business because they have a passion for it. We often find, that when asked, a business owner has to think about what content they would include in an a blog, email newsletter or facebook posts. 

We tell them to not overthink it. Simply do what you do naturally all day long. Each business day you’re talking to customers about problems they reach out to you to solve. Or they ask your opinion of what you think is best. If you had a tape recorder, you could record the conversation, convert it to text, and post it on the web. What we do is just that. We pull the expertise out of the owner and convert it to blogs, emails and posts. 

What’s nice about capturing and sharing the information is that instead of limiting that conversation to one or a few customers, you can share that expertise with your whole customer base. And they can share it with their online network. It’s a very simple common sense approach. We just try to amplify what’s done at the business location, but online.