How Facebook Works

The main component of Facebook is the news feed. Its a scrolling message board showing all the moment by moment daily posts of anyone you've chosen to friend (for individuals) or become a fan (for businesses or organizations). Each person's news feed is unique to their interests and relationships. It is important to keep posting regularly to stay in view. Then, anyone one can respond to any post which creates a conversation. Of course, it is assumed that any content posted by a business must be relevant and have value to their fans. Otherwise, you will be seen as an intrusion.

     The main component of Facebook is the news feed. Its a scrolling message board showing all the moment by moment daily posts of anyone you've chosen to friend (for individuals) or become a fan (for businesses or organizations). Each person's news feed is unique to their interests and relationships. It is important to keep posting regularly to stay in view. Then, anyone one can respond to any post which creates a conversation. Of course, it is assumed that any content posted by a business must be relevant and have value to their fans. Otherwise, you will be seen as an intrusion
     In addition Facebook enables you to show the personality of your business through photos, background information, event coordination, and other features.
    One of the most powerful features of Facebook is the ability to get feedback from customers and to interact with them in realtime. This is both pro and con because it allows both postive and negative feedback. However, the negative feedback is valuable input that allows you to correct and improve your business.