Sustaining the Trademark

Just say the word- trademark- what do you see? The letters T and M in superscript with a little circle around them? Do you think of the world’s biggest trademarks out there: Nestlé, Apple or Exxon-Mobil?

When you are looking to develop a trademark and ultimately brand your business, it is critical to find an image, name or typeface that is visually appealing but it also relates to your business’ purpose. No doubt when I mentioned the three of the world’s most valuable companies you pictured their logo, their products or recent press coverage just because I said their name.

How can you kick-start your own trademark that carries the same kind of weight?

Just like when you show up to meet a new client, you press your shirt, shine your shoes and brush your teeth. In essence, the logo moves before you  as your representative.

So you hire an ace designer to create a fantastic image and clean, simple text for your logo. Now, get ready to stand behind your brand and push.

I’ve seen it time and again. A company offers a quality product backed with great service, but they lack a branded consistency from their print ads, to their letterhead to their website.

Without consistency, it is harder to convince clients who are unfamiliar with your exceptional work.

At Resource Media, we help you develop an aesthetically excellent logo
that captures the essence of your business and assist you in making sure it gets applied to the right media.

Take a look at our portfolio. We are confident that we can meet your branding needs.