Building a high quality email list takes persistence and focused attention, but is one of the best investments of time you will make for your business. A quality subscriber is one who will likely use your services, buy your product, tell a friend, and increase your revenue. Don’t be fooled by a big list of subscribers - quantity is nice, of course - but it’s the ones on the list who will actually engage with your business by buying or recommending your products or services who really matter.  

From offering incentives, holding contests, and introducing a members only loyalty program, here are some tips on how to increase your subscribers in both categories of quality and quantity.

10 Tips for Building a Revenue Generating Mailing List for Email Marketing

 We often hear from business owners that they don't want to spam their customers or clients. We couldn't agree more! That's why we only develop opt-in e-mail lists that are made up of individuals who consciously make the decision to join. If they request to receive your e-mails, they want to hear from you...unlike traditional media where a commercial or an ad is seen as an intrusion. That's why we focus on creating content that is well received.